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Variety-seeking-behavior im Konsumguterbereich:...

Variety-seeking-behavior im Konsumguterbereich: Beeinflussungsmoglichkeiten durch Marketinginstrumente

Bernd Helmig (auth.)
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Dr. Bernd Helmig promovierte am Lehrstuhl von Professor Dr. Dieter K. Tscheulin der Universität Freiburg. Er arbeitet dort heute als wissenschaftlicher Mitarbeiter.

Categories:
Business & Economics - Management & Leadership
Year:
1997
Edition:
1
Publisher:
Gabler Verlag
Language:
german
Pages:
190
ISBN 10:
3409128301
ISBN 13:
9783409128308
Series:
Neue betriebswirtschaftliche Forschung 225
File:
PDF, 5.36 MB
IPFS:
CID , CID Blake2b
german, 1997
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